Via his Instagram (@johnmayer), John Mayer announced a social media photo contest with Billboard magazine in support of his partnership with Citi for his upcoming Fall tour. The campaign was inspired by his latest single, “Who You Love”. Fans have the chance to enter to win a trip to meet the Grammy® Award-winning artist and attend his show at the Barclays Center in Brooklyn, New York on December 17, 2013.
Citi gives their cardmembers access to the things they love, and John Mayer fans can enter to win by telling their own story of who or what they love by posting an Instagram image of that person or thing with the hashtag #BKLovesMayer. The contest will run from November 7 – November 26 with Mayer choosing the winning Instagram photo early December. In a separate sweepstakes five fans will also have the opportunity to win signed copies of Mayer’s latest album Paradise Valley by visiting billboard.com/bklovesmayer.
Instructions and Official Rules for both the contest and sweepstakes can be found here.